Prime Gain
Limited
Services
Supply-side
Identifying the right buyer for your product is a process of discovery. It involves understanding how your product is going be used and the key nuances that will distinguish your product from those of your competitors.
It is not just about volume and price, it is about finding the right buyers and building trusted relationships over time.
Knowing and understanding your customer base enables you to diversify risk and recognise the long-term viability of the end-users businesses, how they are evolving and how it will affect your own business.
Demand-side
Where can you find reliable long-term supply that fits with your specifications, and a supplier willing to invest time and capital to create a product that meets your requirements?
You need the kind of supplier that becomes a partner because ultimately your destinies and success become bound together. The decisions involving long-term supply are more complex and require specialist analysis. We calibrate supply and demand for long-term off-take agreements.
Research
What is going to come on stream, when and in what quantity? How is it likely to impact pricing? Is there sufficient demand for your specific product? How are elevated freight costs and supply proximity affecting the industry and pricing? When your product comes on stream what are the factors likely to affect pricing at that time? What new products and technologies are emerging that could disrupt the industry and affect your business? What are the decisions you should be making now for your long-term future?
These are the types of questions we focus on with our client research assignments.
Logistics
We've seen suppliers that have a great product but due to logistics issues, they can't cost effectively get it to market. And when it finally looks like all things are lined-up nicely, who is going to oversee that process to ensure it is going to run smoothly? Who has the experience in-country to make sure a buyer gets what he is expecting on a timely basis?
We provide logistics support for both the Supply and Demand side to ensure things run smoothly.
Finance
Buyers and sellers can find themselves exposed to FOREX risks. How and what is the cost of managing that risk down?
Trade finance terms may not be palatable to either a buyer or a seller. What are the underlying issues and risks? What are the means of overcoming that risk and is there a third-party specialist willing to take that risk?
We are able to assist with negotiation of trade finance terms including offering alternative financing solutions.
Advisory
Suppliers may be constrained in different ways, including capital to build-out their infrastructure to increase capacity.
Are there long-term buyers or specialist investors willing to participate on a project finance basis to assist with expansion capital?
Are there proximity concentration risks that can be strategically dealt with through expansion closer to key buyer markets? How does that happen with in a way that minimises risk?
Based on our in-country expertise we are in a position offer advice to clients on issues like these.